Discover Curiosity, Connection and Courage at Our Collective
We help small business owners and aspiring professionals cultivate creativity and growth
Women in Business Awards Finalist
Founder of Nova Phoenix Counselling
50+ Team Members
8+ Years Business Experience

Trusted by entrepreneurs across the Niagara Region

meet elora: the entrepreneur behind the collective

Hello! I am so glad you're here!

Hello! I am so glad you're here!

I'm Elora! I am a social worker, psychotherapist, entrepreneur and business owner. I grew up in the Niagara Region in a family of entrepreneurs and business owners. When I was 8-years-old, I started working with my father during evenings and weekends on his side hustles. When I was 15-years-old, I started working at McDonald's and within one year I worked myself up the ranks into a managerial role.

During my Psychology degree at Brock University, I worked as a teaching assistant with undergraduate students and discovered my love for coaching and learning. After completing my Master of Social Work degree in 2017, I opened a private psychotherapy practice. Nova Phoenix Counselling Services has since grown to 50+ team members! You can check these amazing, qualified, compassionate team members out at our sister company, www.novaphoenix.ca

All of this to say, business management, entrepreneurship, and coaching are parts of my identity since a young age. My additional training in Internal Family Systems Levels I and II largely shapes the way I interact with humans and the world around me. I approach learning, growth, and relationships from a lens of curiosity, playfulness, and creativity. My psychology and social work background lend a deep understanding of how people, systems, and business work. I am especially interested in working with marginalized business owners and entrepreneurs to foster opportunities and prosperity. In November 2024, I was a finalist in the Greater Niagara Chamber of Commerce Women in Business Awards for the Health Care Hero category. Whether you are a new psychotherapist interested in the idea of private practice, another group practice owner looking for insight on growth, or an aspiring entrepreneur, I would love to connect with you to see how I can help you grow, personally and professionally. 

What our collective offers

Business Coaching

Personalized coaching for entrepreneurs, therapists, and professionals looking to build ethical, sustainable, and thriving businesses.

Includes

  • Private practice guidance
  • Leadership development
  • Business strategy
  • Ethical & administrative guidance
Co-Working Offices

Private, fully furnished offices available for hourly bookings. Perfect for therapists, coaches, and professionals needing a welcoming workspace.

Highlights

  • Waiting room
  • Free parking
  • Soundproof offices
  • Wi-Fi
  • Coffee & tea

 

Training & Community Events

Workshops, networking events, and collaborative opportunities designed to help entrepreneurs connect, learn, and grow together.

Highlights

  • Seating
  • Projector
  • Tables
  • Refreshments
  • Comfortable Space
Business Coaching

The ins and outs of running a business can be stressful, confusing, and overwhelming. Elora has spent the last 8 years navigating the administrative, clinical, and managerial needs behind running multiple corporations. Elora provides 1:1 business coaching in administrative, clinical, ethical, and self-reflexive considerations when it comes to owning a business. ...

Elora also offers workshops and human resource solutions for management. Her coaching lens focuses on anti-able-ism, fostering community and trust, professional development and holistic well-being. Her approach is one that fosters minimal employee turn-over along with employee satisfaction where investing in your people is considered the pathway to business growth. Help overcome imposter syndrome and dismantle shame with business coaching from someone who has been there. Elora helps to foster courage and confidence while maintaining a high standard of ethics and remaining client-centered.

Curious about costs and availability? Send Elora an email below with your business needs, and she'll discuss a quote based on time and form of support requested.

Co-Working Space/Office Rentals

Welcome to our collaborative co-working space! We have 4 private offices and one large community room which we finished construction on in November 2024. Myself, my partner, and the support of our two emotional support dogs Kevin and Toby, put our blood, sweat, and tears into creating this collective from an empty shell! We aspire for this space to be an ... inclusive, welcoming, and safe space for networking and business development.

Each office can be booked hourly for $15/hour. Rates are negotiable if you are interested in booking blocks of time. Our community rooms rate varies, depending on request.

Office rentals include:
-Waiting room
-Wheelchair accessible
-Free parking and on a bus route
-Free Wi-fi
-Coffee, tea, bottled water
-Furnished and sound proofed office space
-Dim-able lighting

Community room includes:
-Seating for 20 people with additional cushions and blankets for comfort
-Your own coffee, tea, and bottled water station, cutlery and paper plates
-2 folding tables and table cloths
-A projector

Business Coaching

At Nova Phoenix Collective, we take a collaborative approach to business development and networking. Running a business and fostering new ideas can be isolating and daunting. Having a circle of support to connect with makes this process a supportive and fun one. Our space is one that values diversity, inclusion, and opportunity for all. Our training room is ... available for anyone looking to host groups, training, or other events. Please reach out to discuss details on affordable booking. If you are a non profit organization, we would love to host you for free as part of our giving back!

Keep your eyes open for events and opportunities from our Nova Phoenix Counselling team members to come!

Explore Our Office Spaces

Beautiful, professional environments designed for success
Ancaster Office

Professional therapy and co-working spaces in Ancaster. Designed for comfort and privacy, our office offers a quiet environment for therapists and entrepreneurs to grow their practice within a supportive local community.

View Our Office
St. Catharines Office

Our flagship St. Catharines location features modern, soundproof offices and a large community room. Perfect for clinical work, networking, and business coaching in the heart of the Niagara Region.

View Our Office
Niagara Falls Office

A welcoming and accessible space in Niagara Falls for professionals. Enjoy flexible hourly bookings, free parking, and a peaceful atmosphere tailored for counseling and client-focused business meetings.

View Our Office
Welland Office

Conveniently located in Welland, this office provides fully furnished, professional spaces. It’s an ideal spot for local practitioners looking for an inclusive environment and a collaborative professional network.

View Our Office

Student Therapist Placement & Support

Nova Phoenix Collective offers tailored support and affordable, soundproof office space for student therapists, fostering clinical growth through mentorship and community. The initiative aims to ease the transition from student to practitioner by providing reduced-rate, professional spaces and access to experienced coaching. More details on student opportunities and amenities can be found at Nova Phoenix Collective.

Why Professionals Choose Our Collective

More than just a workspace—a community built for growth
Inclusive & welcoming environment
A space that values diversity and
opportunity for all
Wheelchair accessible offices
Fully accessible facilities for everyone
Flexible hourly bookings
Book offices starting at $15/hour with negotiable rates
Free parking & public transit access
Convenient location with ample parking and bus route access
Fully furnished soundproof rooms
A space that values diversity and
Professional spaces designed for privacy and comfort
Community-driven networking
Connect with like-minded professionals and grow together

Frequently Asked Questions

Most business coaches focus only on "hustle" and profit. Because Elora is a psychotherapist trained in Internal Family Systems (IFS), her coaching looks at the human behind the business. We tackle "imposter syndrome," dismantle shame, and build leadership through curiosity and playfulness rather than burnout. It’s business growth rooted in mental wellness.

Absolutely. Inclusion is at our core. Our office is wheelchair accessible, located on a major bus route, and offers free parking. We’ve also designed the environment with dimmable lighting and soundproofing to be sensory-friendly, ensuring a comfortable experience for neurodivergent entrepreneurs and clients alike.

You can book a business coaching session by contacting Elora through the contact form on this page or by sending an email with details about your business and the type of support you’re looking for. Elora will review your request and connect with you to discuss availability, coaching format, and pricing options.

No, you do not need to be a therapist. While Elora has extensive experience supporting psychotherapists and private practice owners, she also works with entrepreneurs, small business owners, and professionals from a variety of industries who are looking for guidance in building or growing their businesses.

You can reach out using the contact form on this page, send an email, or call the phone number listed in our contact section. We’re always happy to connect and answer any questions you may have about coaching, office rentals, or upcoming events.

Yes. Supporting our community is an important part of our mission. Nonprofit organizations may be eligible to use our community room at no cost depending on the nature of the event. Please contact us to discuss your needs and we will do our best to accommodate your request.

A Community Built on Connection & Growth

 

At Nova Phoenix Collective, we believe entrepreneurship should not feel isolating.

Our mission is to create a collaborative community where professionals can share ideas, build relationships, and grow their businesses in an environment rooted in inclusivity, curiosity, and courage.

Get Connected Today

Ready to grow your business? Let's start the conversation

Send Us a Message

Contact Information

Have a question about our business, or want to see if we match your specific needs? Send us a message, or give us a call. We're always happy to connect with new folks!
Address
203-1038 Garner Road West
Ancaster, Ontario L9G 0J2
Canada
Phone
(905) 980-0632
Email
elora@novaphoenix.ca
Call Me Now
Ready to Grow Your Business?

Whether you're starting a private practice, scaling your business, or simply looking for a collaborative workspace

Whether you're starting a private practice, scaling your business, or simply looking for a collaborative workspace, we're here to support your journey.