Trusted by entrepreneurs across the Niagara Region
I'm Elora! I am a social worker, psychotherapist, entrepreneur and business owner. I grew up in the Niagara Region in a family of entrepreneurs and business owners. When I was 8-years-old, I started working with my father during evenings and weekends on his side hustles. When I was 15-years-old, I started working at McDonald's and within one year I worked myself up the ranks into a managerial role.
During my Psychology degree at Brock University, I worked as a teaching assistant with undergraduate students and discovered my love for coaching and learning. After completing my Master of Social Work degree in 2017, I opened a private psychotherapy practice. Nova Phoenix Counselling Services has since grown to 50+ team members! You can check these amazing, qualified, compassionate team members out at our sister company, www.novaphoenix.ca

All of this to say, business management, entrepreneurship, and coaching are parts of my identity since a young age. My additional training in Internal Family Systems Levels I and II largely shapes the way I interact with humans and the world around me. I approach learning, growth, and relationships from a lens of curiosity, playfulness, and creativity. My psychology and social work background lend a deep understanding of how people, systems, and business work. I am especially interested in working with marginalized business owners and entrepreneurs to foster opportunities and prosperity. In November 2024, I was a finalist in the Greater Niagara Chamber of Commerce Women in Business Awards for the Health Care Hero category. Whether you are a new psychotherapist interested in the idea of private practice, another group practice owner looking for insight on growth, or an aspiring entrepreneur, I would love to connect with you to see how I can help you grow, personally and professionally.
Personalized coaching for entrepreneurs, therapists, and professionals looking to build ethical, sustainable, and thriving businesses.
Includes
Private, fully furnished offices available for hourly bookings. Perfect for therapists, coaches, and professionals needing a welcoming workspace.
Highlights
Workshops, networking events, and collaborative opportunities designed to help entrepreneurs connect, learn, and grow together.
Highlights

The ins and outs of running a business can be stressful, confusing, and overwhelming. Elora has spent the last 8 years navigating the administrative, clinical, and managerial needs behind running multiple corporations. Elora provides 1:1 business coaching in administrative, clinical, ethical, and self-reflexive considerations when it comes to owning a business.
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Elora also offers workshops and human resource solutions for management. Her coaching lens focuses on anti-able-ism, fostering community and trust, professional development and holistic well-being. Her approach is one that fosters minimal employee turn-over along with employee satisfaction where investing in your people is considered the pathway to business growth. Help overcome imposter syndrome and dismantle shame with business coaching from someone who has been there. Elora helps to foster courage and confidence while maintaining a high standard of ethics and remaining client-centered.
Curious about costs and availability? Send Elora an email below with your business needs, and she'll discuss a quote based on time and form of support requested.

Welcome to our collaborative co-working space! We have 4 private offices and one large community room which we finished construction on in November 2024. Myself, my partner, and the support of our two emotional support dogs Kevin and Toby, put our blood, sweat, and tears into creating this collective from an empty shell! We aspire for this space to be an
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inclusive, welcoming, and safe space for networking and business development.
Each office can be booked hourly for $15/hour. Rates are negotiable if you are interested in booking blocks of time. Our community rooms rate varies, depending on request.
Office rentals include:
-Waiting room
-Wheelchair accessible
-Free parking and on a bus route
-Free Wi-fi
-Coffee, tea, bottled water
-Furnished and sound proofed office space
-Dim-able lighting
Community room includes:
-Seating for 20 people with additional cushions and blankets for comfort
-Your own coffee, tea, and bottled water station, cutlery and paper plates
-2 folding tables and table cloths
-A projector

At Nova Phoenix Collective, we take a collaborative approach to business development and networking. Running a business and fostering new ideas can be isolating and daunting. Having a circle of support to connect with makes this process a supportive and fun one. Our space is one that values diversity, inclusion, and opportunity for all. Our training room is
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available for anyone looking to host groups, training, or other events. Please reach out to discuss details on affordable booking. If you are a non profit organization, we would love to host you for free as part of our giving back!
Keep your eyes open for events and opportunities from our Nova Phoenix Counselling team members to come!
Nova Phoenix Collective offers tailored support and affordable, soundproof office space for student therapists, fostering clinical growth through mentorship and community. The initiative aims to ease the transition from student to practitioner by providing reduced-rate, professional spaces and access to experienced coaching. More details on student opportunities and amenities can be found at Nova Phoenix Collective.

At Nova Phoenix Collective, we believe entrepreneurship should not feel isolating.
Our mission is to create a collaborative community where professionals can share ideas, build relationships, and grow their businesses in an environment rooted in inclusivity, curiosity, and courage.